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adidas has inked a new partnership with F1 to create a bespoke range of clothing, footwear, and accessories for the team's drivers, engineers and mechanics. The exciting news for fans of both brands is that all this apparel will also be available to all supporters. The adidas Motorsport collection ushers in a new era that brings the speed and passion of the track to sports and casual wear like never before. As adidas enters the highest-tier of motorsports, it's also bringing the passion and intensity of the sport more directly to fans. The combination of the iconic three-pointed star with the beloved 3-Stripes promises a dynamic new synergy that's reflected in this ultra-modern apparel.
The adidas x F1 launch goes way beyond a co-branding exercise. It's intention is to fuse the futuristic technology of F1 with the sleek, athletic adidas aesthetics. The precision required for the race track is an ideal match for the innovative and forward-looking heritage of one of the world's most successful sportswear companies. Peak performance is the watchword here, creating a new clothing aesthetic that distils the F1 ethos into a selection of apparel that captures the passionate intensity and precision of the fiercest motorsports championship. The partnership is aimed at creating a more inclusive experience for everyone.
Now you can feel what it's like to don a pair of authentic motor racing shoes when you're driving. Or you can just wear them casually for an enviably cool look. Adi Racer Lo shoes are ultra-comfy with a double cross-stitched nylon upper and reflective piping. A carbon insert sole makes them extremely lightweight and durable, while the rubber outsole provides dependable traction. They have a sleek, narrow fit and come in bright red, blue, or classic black.
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